Greenland Group for Food Industries was founded in Egypt in 1995 and was acquired by Lactalis – Halawa Group in 2019 in its ongoing efforts to become the regional benchmark for dairy industries.
Over 2,000 skilled Greenland employees put forth their knowledge and expertise in the dairy and juice industry to produce a variety of premium quality products of: White Cheese, Processed Cheese, Mozzarella, Ghee, Milk, Juice and Fresh Dairy Products
Our market leadership stems from an in-depth understanding of our consumers and bringing them healthy & nutritious products from our delicious dairy range to meet their expectations and ultimate satisfaction.
Greenland products are on the shelves in more than 50 countries and considered the premier provider for governmental, hospitality, and public sectors in Egypt, United States, European Union, North Africa, and the GCC region.
In light of our dedication and consistent achievements, Greenland was ranked the world’s number one largest producer of White Cheese in Tetra Pak packages for twelve consecutive years (2000 – 2012).
Greenland stands as the largest producer and distributor of White Cheese and Mozzarella Cheese in Egypt.
Greenland guarantees high standards of quality and hygiene compatible with HACCP and certified with ISO 9001, ISO 14001, ISO 22000 and OHSAS 18001.
Our Vision
To become the favorite dairy brand across the Middle East region and beyond
Consumer will choose the Greenland brand because of our superior quality which is derived from our “fresh from our farms” Promise
Greenland is a brand which offers continuous innovation in order to meet our evolving consumer needs
Our Mission
Greenland is committed to deliver
It is the balance between our obligations which makes Greenland a stronger institution and a brand company
Our Factories:
Greenland has eight world-standard, highly advanced processing facilities, built and engineered in line with the highest food industry standards as we use the most advanced laboratory to innovate periodically and using the highest standards of quality control. In addition, Greenland owns and operates the only Whey production factory in the Middle East Region.
The strategic geographical location for the factories in the 10th of Ramadan City, 60 km from Cairo, strengthens our reach both domestically and internationally.
Greenland’s annual production capacity exceeds 100,000 tons in dairy foods and juice products, making us proud of being an expertise manufacturer for both categories.
Greenland Factories:
Manufacturing products in compliance with international standards means to rely on advanced production lines and highly qualified control experts. All production stages are thoroughly monitored and regularly maintained to ensure high efficiency and sustainability of the production process.
Trust begins with excellence in quality
The trust and confidence of the people who enjoy the foods we make is of highest importance to us, as – exactly - the quality of our products is. We strive to deliver quality products day in and day out that delight our consumers and retail customers. We have developed and implemented strong food quality systems for our ingredients and products. And we work to continually improve our systems so that we deliver the high quality foods our consumers expect.
Greenland is constantly enhancing, developing, and optimizing its standards and procedures to guarantee a quality and safe product to its worldwide customers.
Every Greenland processing facility has a fully equipped and professionally staffed quality assurance laboratory that ensures final quality by thoroughly testing raw materials, continuous testing throughout production and with exacting standards for final products.
Services beyond comparison
Based on the customers' needs studies and extensive experience in sales and distribution, the accessibility of products at all sales points is the marketing strategy particular target; in order to innovate and offer products that meet consumers' needs at a very affordable price.
Greenland reaches consumer's needs through enormous and highly efficient distribution network which is represented in 16 distribution centers, 268 sales people, 162 delivery vans equipped with refrigerators covering thousands of supermarkets and groceries all over Egypt guaranteeing the comprehensive and convenience circulation of goods.
In addition, the high sales volume of Greenland is attributed to the modern display methods, and to the great number of display refrigerators, which are available in most of the sales points.
Greenland marketing plans include continuous publicity campaigns through all media vehicles and special year-round campaigns.
Equally, Greenland targets global markets ready for competition. Relying on our specialized export department's understanding of markets’ needs, Greenland ensures complete satisfaction in more than 30 countries around the globe.
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